Your Inbox is Full of People Ready to Buy

Here's a genuinely funny problem I run into: I'll message someone directly, personally, about something specific to their actual business, and they'll still assume it's automated. That's not a compliment to the automation. It's a sign of how rare a real, one-to-one message has become. Why people assume the bot We're all so used to being messaged by something automated now, a chatbot, a sequence or template with someone's first name dropped into it, that a genuinely personal m

Most follow-up advice falls apart the second life gets busy, and life for a six or seven figure founder is busy most of the time. What I want to share here isn't a fancy strategy, it's the small handful of habits that hold up even in a chaotic week. Speed matters, but not at any cost Replying within 24 hours where possible genuinely does make a difference, people notice when they've been left hanging, though speed on its own isn't the goal. A fast reply that's flat, no person

I used to think reaching out twice made me annoying. Turns out it just made me forgettable, because nobody remembers the person who asked once and disappeared. That fear of "bothering" someone is one of the biggest reasons genuine warm interest goes nowhere. It's worth pulling apart, because most founders I speak to are carrying some version of it. Where the fear comes from Nobody wants to be the person sliding into DMs with a sales pitch nobody asked for. Fair enough, that i